We develop a comprehensive and customised marketing strategy for your business, ensuring that your Google AdWords and Google Shopping campaigns align perfectly with your objectives, driving optimal results.
Leveraging state-of-the-art tools and techniques, we conduct thorough keyword research to identify the most relevant and profitable keywords for your campaigns.
Our team designs engaging and conversion-oriented landing pages, finely tuned for paid traffic, ensuring your audience finds exactly what they're looking for when they click on your ad.
We strategically allocate your budget to maximise your return on investment, ensuring your paid marketing campaigns get the right funding to achieve their full potential.
We take the guesswork out of Google AdWords by effectively managing your bids, continuously monitoring campaign performance to adjust bids as necessary, ensuring you get the best value for your investment.
Our creative team crafts compelling ad copy that resonates with your audience, driving click-through rates and conversions on your Google AdWords and Google Shopping campaigns.
Google partners with AdWords and Shopping
Increase your return on ad spend (ROAS) to make the most of your budget and make every £ count. A higher return on ad spend means you’ll make a greater return on your investment.
Paid marketing produces instant traffic directly to the page, service or offer you’re promoting. It’s a great way to test interactions and engagement of new products.
Understanding your audience is paramount to successful marketing campaigns, which is why we conduct in-depth audience research, customising your paid marketing strategies to effectively reach and engage your target demographic.
We offer comprehensive customer journey tracking, tracing your customer's path from the initial ad interaction through to conversion, giving us key insights to optimise your sales funnel across various paid marketing platforms.
We excel in creating paid marketing strategies for your eCommerce business, designed to drive traffic, enhance product visibility, and boost sales, tailoring our approach to match your industry specifics and customer behaviour.
We consistently fine-tune your campaigns for optimal conversion, adjusting ad copy, landing pages, and bidding strategies to ensure that your paid marketing endeavours yield measurable business results.
Read the commonly asked questions about our PPC marketing services. If your question isn’t answered, contact us.
PPC stands for Pay-Per-Click, a model of internet marketing where advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to earn them organically. Paid marketing is a broader term that includes PPC and other types of paid promotions such as display ads, social media ads, and more.
In PPC advertising, you bid for ad placement in a search engine’s sponsored links for keywords related to your business. Each time a user searches for that keyword, the search engine processes the request and conducts an auction based on bids from advertisers. The ‘winning’ ad gets to appear in the prominent ad space on the search results page.
PPC can help your business by increasing your online visibility, driving more traffic to your website, and potentially increasing sales. It’s a fast method to get your products or services in front of interested people, and because you only pay when someone clicks your ad, it can provide good return on investment.
Your PPC budget depends on various factors including your industry, business goals, and overall marketing budget. As a rule of thumb, start with a budget you’re comfortable with, then review and adjust based on the performance of your campaigns.
Keywords are the terms that potential customers use to search for your products or services on search engines. In PPC, you bid on these keywords. When a user searches for the keyword you’ve bid on, your ad has a chance to appear on the search results page.
A ‘good’ CTR can vary widely by industry and the specific keywords you’re targeting. However, a CTR between 2-5% is generally considered solid for a PPC campaign.
Negative keywords are terms that prevent your ad from being triggered by a certain word or phrase. They help you focus on the keywords that matter to your audience. For instance, if you’re selling fresh fruit, you might set “canned fruit” as a negative keyword to prevent your ad from showing to people who aren’t interested in fresh produce.
Conversion rate optimisation in PPC involves making changes to your ads and landing pages to increase the percentage of users who complete a desired action after clicking on your ad, such as making a purchase, signing up for a newsletter, or filling out a form.
While it’s possible to manage your own PPC campaigns, it can be time-consuming and requires a good understanding of how PPC works. Hiring a professional PPC agency can help you make the most of your budget, avoid costly mistakes, and get better results.
Unlike organic SEO, PPC can show results relatively quickly. You should start seeing an increase in traffic as soon as your ads are live. However, turning that traffic into revenue can take more time, depending on factors such as your website’s conversion rate, the relevance of your ads, and more.
We’re ready when you are. If you need some advice, direction or just a quick quote – contact us now.