What are backlinks?

Backlinks, also known as “inbound links” or “incoming links,” are links from one website to a page on another website. They are one of the cornerstones of effective SEO strategies because they are a signal to search engines that others vouch for your content. If many sites link to the same webpage or website, search […]

What is On-Page SEO?

Search engine optimisation (SEO) is a crucial practice for anyone looking to improve their website’s visibility and ranking on search engines like Google. On-page SEO, one of the primary branches of SEO, refers to the optimisation of individual web pages to earn higher traffic and rank better in search engines. It encompasses all aspects of […]

What is Technical SEO?

Technical SEO refers to the process of optimising the infrastructure of a website to enable search engines to crawl and index its pages more effectively. Unlike on-page SEO, which focuses on optimising the content and HTML of web pages, technical SEO emphasises the architecture of the site, making it easier for search engines to access, […]

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